Lake Tahoe Sunset

Help… I Can’t Breathe!

Can you hear me? Are you breathing? I stopped breathing for almost 907,200 minutes. I believe you can be claimed clinically dead after 15 minutes, but the studies I’ve read share different timetables. Brain damage and death can occur as early as 6 minutes without breathing… So, am I a miracle of science? Hardly. In […]

Ideal Client Avatar

3 Steps to Identify Your Ideal Client Avatar

Are you struggling to identify your ideal client and create an avatar for your business? Here is an easy 3 Step Exercise to get you through the challenge quickly. First, let’s clarify… What exactly is a Client Avatar? And WHY do you need one? What is a Client Avatar? A client avatar is simply a […]