Midway Point Bridge CVAP

Mid-Year Reviews for Small Businesses and Solopreneurs

It’s Not Too Late to Design Your Best Year Ever! So, we are half way through 2018. Was that sentence negative or positive? Is your year half full or half empty? Okay, but seriously. If you work on a calendar year, June is our midway point and that means mid-year reviews! If you work for […]

Lake Tahoe Sunset

Help… I Can’t Breathe!

Can you hear me? Are you breathing? I stopped breathing for almost 907,200 minutes. I believe you can be claimed clinically dead after 15 minutes, but the studies I’ve read share different timetables. Brain damage and death can occur as early as 6 minutes without breathing… So, am I a miracle of science? Hardly. In […]

Ideal Client Avatar

3 Steps to Identify Your Ideal Client Avatar

Are you struggling to identify your ideal client and create an avatar for your business? Here is an easy 3 Step Exercise to get you through the challenge quickly. First, let’s clarify… What exactly is a Client Avatar? And WHY do you need one? What is a Client Avatar? A client avatar is simply a […]

5 Tips for Your Holiday Out of Office Messages

5 Tips for Your Holiday Out of Office Messages

5 Tips for Your Holiday Out of Office Messages Don’t Forget to Set Your Out of Office Alerts! Tip #1 Email – Please don’t forget this. We all anticipate people will be taking vacation time for the holidays, but please let us know. If you don’t respond to incoming email messages your clients could spend […]