Yes, They CAN!
Whether you’re an entrepreneur, small business owner or even a corporate executive, you may be scoffing at this headline. However, have you worked with a Virtual Assistant lately? Don’t let their title fool you. The Virtual Assistant (VA) of today brings a whole new level of expertise to the virtual table. Underestimate the skills of a VA and you’re likely to miss out on the most valuable investment in your business.
Many VA’s offer the standard services you would expect: Copy writing services, email management, presentation, document and spreadsheet creation skills, research skills, calendar management, customer support, etc. However, their skillset is not limited to general business support. A modern VA will offer expertise in a niche or will often specialize in a particular industry. Some VA’s specialize in Social Media Management or Digital Marketing, many have gone techie on you and offer full Website Planning & Development, from hosting services, website design, search engine optimization, shopping carts, sales funnels and even content writing.
I recently met with a client who had just created a new program for her business. She spent many months creating her concept, designing the curriculum and breaking the program down into manageable and practical steps for her clients. Now all she needed to do was launch it. Seems simple enough, but maybe not so… After exchanging a couple emails and having our first discovery call I realized she was nowhere near ready for a program launch. Instead of working through a marketing and public relations program for her to launch this program; what I ended up doing was drafting her business plan.
Yes, I’m a Virtual Assistant, and I CAN do that!
A VA today can be the most trusted member of your team, or if you’re a solo entrepreneur, your partner. They’re your executive assistant, consultant, coach and mentor all wrapped into one. Oh, AND they perform all of the tasks you actually sought them out for initially! The value of a Virtual Assistant today is practically immeasurable. The amount of tasks they can manage on your behalf will not only save hours of your time, they can take away your feelings of stress, overwhelm and chaos.
Just as you likely have a target market for your business, a modern VA will niche their services to match their expertise, talent and strengths. The good news is, they’re prevalent, affordable and finding a VA who specializes in supporting your industry is no longer hard to do.
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